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Marketing is how companies tell people about their products. Good marketing makes people interested and helps them remember the brand. Here are simple examples of creative marketing

In 1984, Nike worked with basketball player Michael Jordan to create a new line of shoes. He wore the black-and-red shoes in NBA games. However, the NBA tried to stop him because the shoes did not match the team’s uniforms. This went against the NBA’s uniform rules at the time. Nike used this situation in an advertisement that said, “The NBA did not allow these shoes, but you can still wear them!” The advertisement helped make the Air Jordan brand very popular, and the red color is still closely connected with the brand today.

LEGO is a toy that helps children become more creative. But when a LEGO piece breaks, kids feel disappointed. To help them, LEGO started the “LEGO Hospital” campaign. When a child brought a broken LEGO piece to the store, LEGO replaced it for free. This made LEGO look like a kind and caring company. Parents trusted LEGO even more and they were more likely to buy LEGO products in the future.

These examples show that marketing can make a brand stronger. In this sense, marketing is not just about selling. It is about making people feel good and helping them connect with a brand.