Reading Strategy

Identifying the Author’s Intention
Identifying the author’s intention helps you better understand the main idea of the passage and why it is written the way it is.
Read the passage and choose the author’s intention.
Researchers conducted a survey to determine the effectiveness of a new advertising campaign for a new online learning platform.
They sent survey questions to a random sample of 500 teens who had seen the campaign.
Their responses were analyzed, and the results showed that the campaign was effective in enhancing the platform’s brand awareness and increasing the number of enrollments.
  • a to inform
  • b to persuade
  • c to complain
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