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When Andy Warhol’s Campbell’s Soup Cans was first exhibited in 1962, it was an immediate
sensation.
Although the Campbell’s Soup company was initially opposed to it, they soon realized that it was good
publicity for their brand.
The company even commissioned Warhol to create other works of art for them and later used Warhol’s paintings in advertising campaigns.
Warhol’s painting is an excellent example of how celebrity exposure can be used in marketing.
Although the Campbell’s Soup company was initially opposed to it, they soon realized that it was good publicity for their brand.
주절의 they는 the Campbell’s Soup company를 가리키며, 회사나 단체가 여러 사람으로 구성된 집합체일 경우 복수 지칭대명사인 they로 받기도 한다.
Warhol’s painting is an excellent example of how celebrity exposure can be used in marketing.
how celebrity exposure can be used in marketing은 의문사 how가 이끄는 명사절로, 전치사 of의 목적어이다.