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Nowadays, products and services are no longer “one-size-fits-all.”

Major brands create variations of their products to satisfy the needs of different consumers.

However, many consumers may ask themselves whether or not they should trust a certain company, so a personalized experience helps to build a bridge of trust between them.

For example, meme marketing reaches out to a very specific group of people.

A meme is usually humorous, relatable, and easily shareable, so creating a meme for a product requires the marketer to be both informed of the meme and sensitive to the timing of it.

If a consumer understands the message, they know they are part of the group and some trust can be implied.

Social media influencers can also help businesses by promoting products that they use as consumers themselves.

This type of marketing provides businesses with feedback about what consumers want.

Nowadays, products and services are no longer “one-size-fits-all.”

Nowadays는 ‘최근에, 요즘에’라는 뜻으로, At present, Currently, In this day and age, These days 등으로 바꿔쓸 수 있다.

However, many consumers may ask themselves whether or not they should trust a certain company, so a personalized experience helps to build a bridge of trust between them.

whether or not은 ‘~인지 아닌지’의 의미로 목적어 역할을 하는 명사절을 이끈다.

A meme is usually humorous, relatable, and easily shareable, so creating a meme for a product requires the marketer to be both informed of the meme and sensitive to the timing of it.

both informed of the meme and sensitive to timing of it은 both A and B 구문으로 ‘A와 B 모두’의 의미를 나타내며, A와 B는 형태가 같아야 하므로 모두 형용사구가 왔다. it은 앞서 나온 the meme을 가리킨다.

Social media influencers can also help businesses by promoting products that they use as consumers themselves.

that은 목적격 관계대명사로 선행사 products를 수식한다.

as는 ‘~로서’의 의미를 나타내는 전치사로 쓰였다.

This type of marketing provides businesses with feedback about what consumers want.

‘A에게 B를 제공하다’는 의미인 provide A with B가 쓰였다.