Traditional marketing was mostly offline but expanded online when the Internet and technology became more
available.
Businesses discovered that these new tools could find out who their customers were, provide them with what they needed, and develop loyalty to their brand.
Big brands realized that they could spend marketing dollars on their websites to provide relevant, informative content about their products.
Social media created “influencers” who could use their platforms to engage with potential customers and communities.
Even streaming services could use product placement to connect with a more specific audience than broadcast television ever could.
Furthermore, the online connection also had a secondary benefit: data.
By analyzing the data of consumers’ online behavior, businesses could now better understand consumer
preferences and optimize their marketing efforts.
For example, if John keeps reading online reviews of winter jackets, a clothing company can send him a coupon for one of their jackets, creating a new customer.
Businesses discovered that these new tools could find out
who their customers were, provide them with what they needed,
and develop loyalty to their brand.
that절의 동사가 「A, B, and C」의 형태로 쓰였다. find out, provide, develop은 앞서 나오는 조동사 could와 연결되어 있어서 모두 동사원형으로 표기한다.
Social media created “influencers” who could use their platforms to engage with potential customers and communities.
who는 주격 관계대명사로 선행사 “influencers”를 수식한다.